We already have your details. On your Pipeline Recovery Review, we go through unclosed estimates, dormant opportunities, and follow-up gaps to identify where the next contracted project is most likely hiding and show you the recovery plan we'd run.
Unclosed estimates. “Not yet” homeowners. Dormant opportunities. Missed follow-up.
Pick a time below. 30 minutes. Operator to operator. Nothing to prepare.
30 minutes. We review unclosed estimates, dormant opportunities, and follow-up gaps to identify where the next contracted project is most likely sitting. You leave with the recovery map whether or not we work together.
Estimates age. Homeowners who said “not yet” eventually say yes — usually to whoever follows up at the right time.
Remodelers don't lose projects at the ad. They lose them after the walkthrough. The quote goes out, the homeowner goes quiet, the crew gets busy, and the follow-up stops at attempt two. Months later that kitchen gets built — by someone who called back. None of that is a marketing failure. It's contracted value that was paid for, arrived, and was never collected.
Unclosed estimates and inquiries from the last 24 months that nobody has touched in 90 days.
What one recovered kitchen or bath is worth to you — contracted value and the gross profit inside it.
How long an inbound homeowner waits before a human actually reaches them on a Saturday.
Multiply those together. That's the number this page is about.
We're not going to show you numbers you can't verify, and we're not going to dress up someone else's results as yours. On the qualification call we walk through your own pipeline, show you exactly where the recoverable projects are, and you decide from there.
Built so one recovered project can justify the entire system.
We go back through the estimates, stale opportunities, and homeowners you already paid to acquire and recover enough contracted project value to justify the system — before you buy more demand. You are not paying us to generate another lead list. You are paying us to recover projects from opportunity already sitting in your pipeline. That's the standard we're held to: signed work we can attribute.
Before launch we agree on a Pipeline Recovery Target with you in writing. If your company qualifies and that target isn't reached during the initial campaign period, Phalanx continues managing the recovery system at no additional management fee until the target is reached.
This applies to qualified clients who meet the agreed campaign terms — including lead volume, estimating capacity, timely handling of booked homeowner appointments, a lawful consent basis for your contact data, and sharing the sold-project attribution data required to measure it. Third-party costs such as ad spend, messaging, and telephony are not included. Full terms are provided before any agreement.
If you're contracting a small share of the estimates you already write, doubling ad spend doubles the leak. The same money spent on recovery works on inventory you've already bought — no new cost per lead, no new creative, no new audience. One recovered kitchen or bath can outweigh a month of ad spend, which is exactly why we start here.
Illustrative model — assumptions shown, not resultsAdd ad spend at your current close rate: more leads, the same leak after the walkthrough, a higher cost per signed contract.
Apply the same money to estimates already written and to speed and persistence on incoming homeowners: no new acquisition cost per opportunity.
Figures are illustrative placeholders for discussion. Your actual numbers are reviewed on the qualification call.
You measured it, priced it, sent it. No answer. Nobody followed up past attempt two.
Spring. After the wedding. When the basement's done. A real buyer with a later date and no reminder on anyone's calendar.
They wanted it, the number landed hard, and nobody walked them through the options.
Hundreds of homeowners who asked about a kitchen or bath and were never spoken to again.
Every one of those is a project you already paid to acquire.
Underneath it runs on automation, AI voice and messaging, and a CRM we build and manage. That's the plumbing — the product is the contracts it recovers.
We don't hand you software and wish you luck. We operate the system.
Every client gets a system we build, staff, and manage. That caps how many companies we can onboard at once — and it means we only take the ones where there's enough existing pipeline for recovery to actually be worth doing.
Built for remodelers doing 20+ inbound leads a month with a backlog of unclosed estimates. If that's not you yet, this won't work.
Most shops stop at two attempts and call that followed up. Recovery lives at attempt five, on a Saturday, ninety days later. It isn't that your team is lazy — it's that nobody owns it full time.
Some are. Some of those homeowners are still deciding, still saving, or already hired badly. The only way to know is to reopen the conversation respectfully.
We're not selling you a CRM. We're the people operating the follow-up. If the leads you have now convert at a leak, more of them just costs you more.
Exactly. That's the whole thesis. Long decision cycles are where a follow-up system wins and a busy crew loses.
You may need to go back and get the one you already paid for. Book the review, see where the strongest recoverable projects are sitting, and decide whether Phalanx should run the recovery system for you.
Book My Pipeline Recovery ReviewPick a time below. 30 minutes. Operator to operator. Nothing to prepare.